The CMOs Real Conundrum
The CMOs Real Conundrum. Recently, AdWeek’s Noreen O’Leary published an article called “CMOs Face a New Reality” about the challenges Chief Marketing Officer’s face in this economic climate. The...
View ArticleGreat Customer Service Is Everything
Great customer service is everything, and I mean “everything”. One of my recent posts touches on customer service and how not enough businesses actively market their great customer service. The post is...
View ArticleMarketing is Scary.
No, it’s not. But, this is what a lot of people think. Marketing is scary to some people. It usually signifies an outlay of cash, wherein your cash heads off to some uncontrollable abyss and is lost...
View ArticleMarketing and Advertising: What’s the Difference?
Marketing and Advertising are often tied together, yet often confused and sometimes lead to bad business decisions and faulty connotations. I like to think of the two as this: Marketing is general;...
View ArticleWhy Agencies Are Coming Back (to the Future)
Terrific read by Matt Straz in Mediapost the other day. Click here to flip over and read it. Or, let me paraphrase what I took from it and add a little more to it: Advertising’s initial heyday was in...
View Article2016: The Digital Agency
How many of you have read or seen “2001: A Space Odyssey”? The film was produced in 1968 by Stanley Kubrick, with Arthur C. Clarke penning the novel shortly thereafter. As a product of the 1980’s and...
View ArticleMike’s Weekly Top 3 in Media and Marketing
I read so much material during the course of the week, it blows the mind. I say things like “I can’t believe that was Tuesday when I read that.” Some of what we read is good, some not so good. But when...
View Article
